Affiliate compliance Guidelines

All you need to know in one place 

Last Updated October 2023

eToro is the world’s leading social trading platform, which offers investing in multiple assets and products like stocks, ETFs, and cryptocurrencies, as well as trading CFDs with different underlying assets. 

In order to create and maintain a successful and compliant presence throughout our relationship, we expect all affiliates to be compliant with all rules and guidelines which are applicable with respect to the eToro group, your activity, and your chosen channel of marketing.

Please read the main principles related to marketing eToro products and services below, ensuring anything which needs to be clarified is taken with your Affiliate Manager.

Main Principles

  • All affiliates must conduct business and affiliation activity in line with these guidelines and the T&Cs. Any violation may result in the termination of the partnership.HJ
  • All affiliates must reside in a country in which eToro is permitted to conduct business. Any communications that are intended to, or could reach individuals in other countries, will be subject to local rules and regulations which must be adhered to. Please communicate all intentions to your Affiliate Manager 
  • Affiliates are only permitted to use eToro’s official marketing materials which can  be found in the affiliate marketing tools within the partner portal.
  • Any marketing materials and/or related materials created by the affiliate (i.e., banners, videos) or any significant changes to the channels used by the affiliate should be reviewed and approved by eToro prior to publication. Any related requests to this matter should be forwarded to your Affiliate Manager.
  • Affiliates are not allowed to promote eToro via sources other than the ones disclosed and approved by the Affiliate Manager. Any new communication channel must be disclosed prior to being used. Traffic from unapproved sources may constitute a breach of the affiliate agreement and cause the termination of the partnership. Any relevant request in this regard should be communicated to your Affiliate  Manager. 
  • The promotion of eToro on inappropriate sites such as, but not limited to piracy, porn, binary options, gambling and “make money fast” websites, is strictly forbidden and will result in termination of the partnership.
  • Only individuals over the age of 18 are eligible for the promotion.
  • Regulatory demands can often change with no prior notice. When this occurs, all promotional materials or channels may need to be updated immediately. Please check the newsletter regularly for updates and act accordingly.
  • Avoid using any marketing tactics that are unlawful, unethical, or could be perceived as dishonest, such as impersonations or forgery. Your marketing must be accurate/factual, fair and transparent. Examples of unacceptable tactics include but are not limited to providing answers to KYC, disclosing ways to impersonate or commit fraud, and other questionable marketing tactics used in order to gain traffic.

Affiliate Marketing principles

When promoting eToro, the Affiliate shall ensure that all communication, promotion, and marketing in relation to the products and services provided by eToro, is fair, clear and not misleading.

Is it Fair?

Often content will make claims about how good a product or service is. So long as claims can be verified, they will not result in misleading the customer. 

  • Ensure balanced promotions; no emphasis on potential benefits without a fair indication of any relevant risks or limitations;
  • Display the risks of a product or service prominently.
Do not
  • Use misleading headlines (e.g., best South Korean crypto platform -this is misleading as we are not an SK broker and do not have a license to operate in SK);
  • Make unfair comparisons or statements; i.e., Are you comparing Tesla’s performance to the price increase in Silver? If so, why? What is the relationship between them? If none, you must not compare the instruments.

Is it Clear?

Clear promotions are those which have been made easy to read (or hear) and use language which is not difficult to understand or interpret. 

  • Give important information more prominence; Include details about fees and charges, terms and conditions, and any potential risks or limitations associated with the product or service;
  • Use reasonably sized and legible fonts;
  • If using social media, disclose your affiliate status and ensure your material is clearly identifiable as an ad. This can be as simple as including a statement like “sponsored by eToro”, or “I earn a commission if you sign up using my link”.
Do Not
  • Use jargon or overly complex or technical language which could divert a customer’s attention away from key information.

Is it misleading?

If something is neither clear nor fair, it is likely to mislead a customer into making a purchasing decision. 

  • include the correct risk warnings for each product promoted. 
Do not
  • Use out-of-date information or material;

Misleading statements

These statements will extend to any visual and written imagery used that creates false impressions (i.e., Fast cars and luxury yachts), and include, amongst others:

  • Portraying yourself as a fund manager; never impersonate eToro and give unlicensed investment advice or recommendations
  • No Fees or Free (other fees will apply);
  • Fake celebrity endorsements; unauthorized use of celebrity images or quotes;
  • Unrealistic expectations: for example “Gain up to 85% return every 60 seconds”;
  • Using the regulators name as a marketing tool;
  • Statements that trivializes investing: Easy, make/earn money fast, quick or “Copy the best traders and you will make profits, Start your career as a trader right now”.

Restricted countries & Products

Some of eToro’s products and services may be restricted in countries where you choose to promote, thus, marketing is prohibited, 

In no event shall the Affiliate engage in any marketing or promotional activity related to eToro in any area, location, territory or jurisdiction within a Restricted Country. Special consideration should be taken. 

Please refer to this list for country restrictions and this list for product restrictions. Please discuss your anticipated activities with your Affiliate Manager.

Marketing in the U.S.

Due to the regulatory requirements of the U.S., the promotion of stocks and ETFs requires special approval prior to being able to mention these instruments. While options may be referenced as an asset offered in the U.S., options should not be promoted specifically. When promoting in multiple jurisdictions, the Affiliate must clarify what is not available in the U.S. Additionally, Affiliates should refrain from mentioning specific assets or strategies

Risk warnings

Risk warnings are an important and inseparable component of marketing and are required to ensure that consumers are aware of the potential risks associated with eToro products and services.

These are eToro’s requirements regarding risk warnings in marketing promotions:

  1. The risk warning should be displayed in a prominent position so that consumers are able to see it clearly. Readable font size, bold colour, borders, and proximity to the Call To Action 
  1. The risk warning should comply with regulatory requirements which may vary depending on the jurisdiction and the type of financial product or service being promoted. 

It is important to stay up-to-date with these requirements to ensure compliance.

Please refer to the Risk Warnings Page page for further information on which risk warnings to be used and when.

Product restrictions for promotion

Last updated: February 2024

No CryptoAustria, Denmark, Estonia, Finland, Germany, Greece, Liechtenstein, Lithuania, Luxembourg, Norway, Poland, Qatar, Slovakia, Sweden
No Crypto exchangeAustria, Czech Republic, Denmark, Estonia, Finland, Greece, Germany, Liechtenstein, Lithuania, Luxembourg, The Netherlands, Norway, Poland, Slovakia
No Crypto CFDs
United Kingdom, France, Australia, Spain
No CFDsAustralia, Spain
No ETF’sSwitzerland
NO specific instrument NameNorway, Switzerland
NO Crypto WalletAustria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, The Netherlands, Norway, Poland, Romania, Slovakia, Spain, Sweden
No emoneyAustralia, Cayman Islands, Chile, Seychelles
No StakingAustria, Denmark, Estonia, Finland, Germany, Greece, Liechtenstein, Lithuania, Luxembourg, Norway, Poland, Slovakia, Sweden, UK
No 0% commission on stocksItaly, Australia

Countries Restricted for promotion

Last updated: October 2023

Afghanistan, Azerbaijan, Bhutan, Brunei, Cambodia ,China, India, Indonesia, Iran, Iraq, Japan, Jordan, Kazakhstan, Kyrgyzstan, Laos, Lebanon, Maldives, Mongolia, Myanmar, Nepal, North Korea, Pakistan, Palestinian Territory, Saudi Arabia, Sri Lanka, Syria, Tajikistan, Turkmenistan, Uzbekistan, Yemen
Algeria, Angola, Benin, Botswana, Bouvet Island, Burkina Faso, Burundi, Cameroon, Cape Verde, CAR, Central African Republic, Chad, Chagos Islands, Comoros, Congo, Congo Republic, Cote d’Ivoire, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, Saint Helena, Sao Tome, Senegal, Sierra Leone, Somalia, South Africa, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe
Aland Islands, Albania, Andorra, Armenia, Belarus, Belgium, Bosnia and Herzegovina, Cremea, Faeroe Islands, Falkland Islands, Georgia, Isle Of Man, Israel, Jersey Island, Kosovo, Macedonia, Moldova, Monaco, Montenegro, Portugal, Russia, San Marino, Serbia, Slovenia, Switzerland, Turkey, Ukraine, Vatican City
Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, Bonaire, Brazil, Canada, Cuba, Curacao, Dominica, El Salvador, Greenland, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Netherlands Antilles, Nicaragua, Northern Marianas, Panama, Paraguay, Pitcairn Islands, Puerto Rico, Saint Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Pierre, Saint Vincent, Sint Maarten (Dutch Part), Suriname, Trinidad and Tobago, Turks and Caicos Islands, US Minor Islands, US Virgin Islands, Venezuela
Antarctica, French Southern and Antarctic Territories, Heard Island
Christmas Island, Cocos Islands, Cook Islands, East Timor, Fiji, Guam, Kiribati, Marshall Islands, Micronesia, Nauru, New Caledonia, Niue, Norfolk Island, Palau, Papua New Guinea, Samoa, Solomon Islands, South Georgia, Svalbard and Jan Mayen, Tokelau, Tonga, Tuvalu, Vanuatu, Wallis and Futuna

PPC and SEM Guidelines

  1. Do not use the eToro Brand names for SEM or PPC Marketing in any way; including but not limited to the words “eToro” and/or “eToro USA” spelled in any possible way (including with typos, spaces, signs, symbols or in any other way). Such forbidden use of the eToro Brands includes the use of such words/trademarks in the Affiliate’s advertisements or in any part therewith, in the displayed URL and/or in the destination URL
  2. Do not bid on the eToro Brands, including but not limited to the words “eToro” and/or “eToro USA” spelled in any possible way (including with typos, spaces, signs, symbols or in any other way); 
  3. Do only use Affiliate Websites for all PPC and/or SEM campaigns. The Affiliate’s advertisements and/or any part therewith shall not lead or redirect potential clients directly to eToro Websites. It is allowed to use the landing page provided by eToro on Affiliate Websites ONLY, but in no way shall the Affiliate use any URL containing the words “eToro” and/or “eToro USA” directly from their advertisement. 
  4. Do not use eToro Brands’ Top Level Domains as landing pages, landing URL’s or display URL’s.