Affiliate compliance Guidelines

All you need to know in one place
Last Updated June 2023

eToro is the world’s leading social trading platform, which offers investing in multiple assets and products like stocks, ETFs, and cryptocurrencies, as well as trading CFDs with different underlying assets. 

In order to create and maintain a successful and compliant presence throughout our relationship, we expect all affiliates to be compliant with all rules and guidelines which are applicable with respect to the eToro group, your activity, and your chosen channel of marketing.

Please read the main principles related to marketing eToro products and services below, ensuring anything which needs to be clarified is taken with your Affiliate Manager.

• All affiliates must conduct business and affiliation activity in line with these guidelines and the T&Cs. Any violation may result in the termination of the partnership.
• All affiliates must reside in a country in which eToro is permitted to conduct business. Any communications that are intended to, or could reach individuals in other countries, will be subject to local rules and regulations which must be adhered to. Please communicate all intentions to your Affiliate Manager 
• Affiliates are only permitted to use eToro’s official marketing materials which can  be found in the affiliate marketing tools within the partner portal.
• Any marketing materials and/or related materials created by the affiliate (i.e., banners, videos) or any significant changes to the channels used by the affiliate should be reviewed and approved by eToro prior to publication. Any related requests to this matter should be forwarded to your Affiliate Manager.
• Affiliates are not allowed to promote eToro via sources other than the ones disclosed and approved by the Affiliate Manager. Any new communication channel must be disclosed prior to being used. Traffic from unapproved sources may constitute a breach of the affiliate agreement and cause the termination of the partnership. Any relevant request in this regard should be communicated to your Affiliate  Manager. 
• The promotion of eToro on inappropriate sites such as, but not limited to piracy, porn, binary options, gambling and “make money fast” websites, is strictly forbidden and will result in termination of the partnership.
• Only individuals over the age of 18 are eligible for the promotion.
• Regulatory demands can often change with no prior notice. When this occurs, all promotional materials or channels may need to be updated immediately. Please check the newsletter regularly for updates and act accordingly.
• Avoid using any marketing tactics that are unlawful, unethical, or could be perceived as dishonest, such as impersonations or forgery. Your marketing must be accurate/factual, fair and transparent. Examples of unacceptable tactics include but are not limited to providing answers to KYC, disclosing ways to impersonate or commit fraud, and other questionable marketing tactics used in order to gain traffic.

When promoting eToro the Affiliate shall ensure that all communication, promotion, and marketing in relation to the products and services provided by eToro, is fair, clear, and not misleading.

Is it Fair?

Often content will make claims about how good a product or service is. So long as claims can be verified, they will not result in misleading the customer. 

Do not: 

• Use misleading headlines (e.g., best South Korean crypto platform -this is misleading as we are not an SK broker and do not have a license to operate in SK);

• Make unfair comparisons or statements; i.e., Are you comparing Tesla’s performance to the price increase in Silver? If so, why? What is the relationship between them? If none, you must not compare the instruments.

Do: 

• Ensure balanced promotions; no emphasis on potential benefits without a fair indication of any relevant risks or limitations;
• Display the risks of a product or service prominently.

Is it Clear?

Clear promotions are those which have been made easy to read (or hear) and use language which is not difficult to understand or interpret. 

Do Not: 

• Use jargon or overly complex or technical language which could divert a customer’s attention away from key information.

Do: 

• Give important information more prominence; Include details about fees and charges, terms and conditions, and any potential risks or limitations associated with the product or service;
• Use reasonably sized and legible fonts;
• If using social media, disclose your affiliate status and ensure your material is clearly identifiable as an ad. This can be as simple as including a statement like “sponsored by eToro”, or “I earn a commission if you sign up using my link”.

Is it misleading?

If something is neither clear nor fair, it is likely to mislead a customer into making a purchasing decision. 

Do not: 

• Use out-of-date information or material; 

Do: 

• include the correct risk warnings for each product promoted.